HAVA ZINGBOIM
- HAVA ZINGBOIM is one of the top cosmetics companies in Israel, run by Hava and her family.
- Hava Zingboim Guru Cosmetics, grooming and female empowerment, works, lectures and inspires among thousands of beauticians in Israel and around the world.
- After COVID the company launched a new serum, ANTI POLLUTION, the strategy was a New world, New you.
THE challenge
We got the challenge to find a way to launch a new product in the new world, of social distance, new world after lockdown, after covid.
our approach
As befitting a new world, we need to reinvent launch events.
our solution
Create a 360 Online Launch Event.
Production
We will create a "new world" - one of the first launch events of its kind in Israel, which will take place inside a complex where all the launch videos will be filmed, the Whole vent will be broadcast live on social media. By doing so we will pass on the product values:
Technology innovation and progress.
The new world of after the corona.
The world of beauty and cosmetics - still need to go fashionable, still need to move on
The sense of care and benefits of the product as an innovative cosmetic product.
Backstage
During the production The director had a suspicion of Corona, he had to be in isolation, so the production got remote monitoring so he can remote direct the content from his home.
postproduction
We create a backstage languege that was the artistic line for the whole event.