- HAVA ZINGBOIM is one of the top cosmetics companies in Israel, run by Hava and her family.
- Hava Zingboim Guru Cosmetics, grooming and female empowerment, works, lectures and inspires among thousands of beauticians in Israel and around the world.
- After COVID the company launched a new serum, ANTI POLLUTION, the strategy was a New world, New you.
We got the challenge to find a way to launch a new product in the new world, of social distance, new world after lockdown, after covid.
As befitting a new world, we need to reinvent launch events.
Create a 360 Online Launch Event.
We will create a "new world" - one of the first launch events of its kind in Israel, which will take place inside a complex where all the launch videos will be filmed, the Whole vent will be broadcast live on social media. By doing so we will pass on the product values:
Technology innovation and progress.
The new world of after the corona.
The world of beauty and cosmetics - still need to go fashionable, still need to move on
The sense of care and benefits of the product as an innovative cosmetic product.
During the production The director had a suspicion of Corona, he had to be in isolation, so the production got remote monitoring so he can remote direct the content from his home.
We create a backstage languege that was the artistic line for the whole event.