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  • Donna Italia, the unique plug-and-bake pizza solution, is well-known among leading hospitality brands, restaurants, bars, entertainment arenas, theme parks, and other foodservice operators around the world.
  • Founded in 2010 in Israel by Gilad Shalom, Donna Italia provides food businesses with a fast and simple way to add a reliable ancillary income to their operations.

THE challenge

Explain the company business model to B2B clients in a way they can emotionally connect.

our approach

Donna Italia saves restaurants the waste of time and ingredients in the  PIZZA making process. 

our solution

Therefor, making PIZZA it's not their business, but cooking a ready-made pizza in Donna Italia's oven it's defenatly their business.

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The commercial was filmed at a cooking school that was shut down for production.


85 pizzas were baked for production purposes, but don’t worry they were all eaten by the staff.


The talent that cast for the production was Luca manfe the winner of Master Chef USA.

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